Mr G’z
Lozells, Birmingham
From Restaurant Launch to Viral Growth
From strategy to virality —here is how we helped Birmingham’s hottest new restaurant blow up online.
The Challenge
Mr G’z approached us before launching, with a vision:
Launch with impact, build hype, and stand out in a competitive food scene.
They had:
Zero presence on Instagram.
12K dormant followers on TikTok.
No content strategy or marketing plan.
They needed a full social media launch strategy that would generate buzz, drive traffic from day one, and build a loyal, engaged audience.
Our Approach
We crafted and executed a full 360° social media strategy, covering every stage of launch and beyond:
- Pre-Launch Planning
Developed a custom restaurant launch strategy to create hype and drive demand before opening.
Built a tailored influencer marketing plan, targeting Birmingham’s top food creators.
Created teaser-style content to stir curiosity and anticipation.
- Influencer Event Execution
Planned and hosted an exclusive influencer launch event before opening to the public.
Filmed and edited:
A cinematic teaser trailer (pre-event)
A full influencer event trailer — filmed, edited, and delivered within 24 hours.
Invited top-tier food influencers to attend, review, and share.
- Post-Launch Content Strategy
Rolled out a content calendar featuring:
Informational videos (e.g. how to order, where to park, food prep)
Entertaining & relatable content tailored for TikTok & Instagram
Offers and food box promotions
Created responsive content based on feedback — like transitioning from takeaway boxes to plates and announcing it in a fun, viral format.
Key Results
Follower Growth (60 days)
Instagram: 200 ➡️ 1,869 followers
TikTok: 12K ➡️ 14.2K followers
Content Performance
15 viral videos created across Instagram & TikTok (10K–120K views each).
All views were 100% organic. No paid ads.
Trailer Success
Teaser Trailer:
14K views on Instagram
49.4K views on TikTok
Event Trailer:
12.1K views on Instagram
34.6K views on TikTok
Influencer content reached up to 139K views per video.
Event buzz led to high footfall and local word-of-mouth hype.
Influencer Impact
Operational Improvements
Helped address teething issues with:
Ordering process + Parking
Dine-in presentation (switched from takeaway boxes to plates)
Created content around these changes:
Ordering process + Parking:
20.4K views on Instagram
120.2K views on TikTok
Dine in presentation reached:
17.3K views on Instagram
50K views on TikTok
Feed Design
A little glimpse on some of
the views we achieved!
